The power of Behavioural Insights

The Behavioural Insights Team (BIT) coined the term 'behavioural insights' in 2010 to describe the practical application of a range of academic disciplines broadly known as the behavioural sciences.

The Behavioural Insights Team and BI Ventures

The Behavioural Insights Team (BIT) is a social purpose company. We are jointly owned by the UK Government; Nesta (the innovation charity); and our employees.

TEST + Build in practice

Medway Council used TEST + Build™ to design and then test new ways of increasing the rate at which Council Tax payers signed up for Direct Debit.